It wasn’t long ago when Solange was setting everyone up for the revolution by imploring all within earshot to have a seat at the table. But if there ever was a Rap version of the supersonic hell raising anthem she created, Damn. by Kendrick Lamar may very well be it.
And while this is in no way a review, mostly because I haven’t had the chance to sit down and thoroughly enjoy the album yet in all its dimensions, it is a first impression response based on a knock from the good ol’ Rap reflex hammer that tests my involuntary nod-factoring abilities.
Certainly, one can say it is still quite early for the test results to be definitive on the matter, but one can also say with confidence:
THIS MFER BANGS.
Which is important.
Because where To Pimp A Butterfly was hard to chew and enjoy completely, this new joint comes to us in a much more digestible form. In fact, Damn. is what I felt J. Cole’s 4 Your Eyez Only should have been: which is a message that doesn’t get lost in itself.
And what I mean by that is, sometimes, we as creators strive so hard to be unique and artistic and abstract that we make it a little too hard for our audience to decipher our coded intentions in our works.
It appears that Kendrick recognizes this from past projects (or not) and opted to take a different road on the path to creativity.
And I admit, in the past, I’ve been critical of Kendrick and even declared him overrated at one point. This time around, though, I feel he has found the niche that best fits his style of music.
Mark my words: Damn. will be highly influential. It’s an album perfect for what’s sure to be hot damn summer.